Facebook has around 400 million active users, who have all set up their profiles with specific demographic information. Facebook users engage with pages and profiles that interest them and ads are specifically served  to be  relevant to each individual user. This means that if a user lists “Fishing” as one of his interests and his job is perhaps a guest house owner, who enjoys and interacts with pages about the 2010 Fifa World Cup – then the adds that specifically target his particular range of interests will be served to him. Administrators can specifically target a user of either...

For those that do not know exactly what Twitter is, it is a micro blogging service that allows users to post short messages to their and their friends profile pages. The result of this, is that you have a constant stream of interactions between friends – with an unlimited number of participants. This is an extremely powerful channel of communication for the ambitious marketer. As Twitter users can be found, based on keywords – it gives us an opportunity to find the users that are discussing our brands and engage with them on the aspects that are important to them. A marketer who has built a...

The first step that any company needs to take, when entering the Social Media Matrix, is to publish a Facebook Fan Page. As Facebook has made it relatively easy to create a standard Fan Page, companies and Brands are now competing for the best looking customised Fan Pages which are developed in FBML (Facebook Markup Language). Fanpages developed with FBML, have new and exciting functionality and may even be used to embed your website, into your Facebook Fan Page. What is so powerful about a Facebook  Page ? When a person decides to follow a Facebook Page, they subscribe by pressing the...

The Social Media Marketing Department, offers Advertising Agencies a range of products that they may white-label and resell to their clients. Creation and Management of Social Media Campaigns Monitoring and Management of NetRep  (Online Reputation) Provide Bulk SMS and MMS Facilities Develop and host dotmobi sites Distribute content across the mobile network to any handsets Develop custom software applications for any type of mobile phone based service Setup and technical management of a white label premium mobile content service Website Hosting and Reseller Hosting Develop and host Blogs, forums...

Social Media Marketing Department can assist you with Establishing a presence on Social Media Networks, Forums and Bulletin Boards Management of your online campaigns Online Reputation Management Competitors Strategy Analysis and Countermeasures Product Launch Management Present Strategy Analysis Mobile Marketing Strategy Social Media Profile Management and more … Ps. I also facilitate Staff Training on “Online Reputation Management” and assist companies in successfully  introducing “Social Media and Internet Privacy Policies”  to control your staffs online...